For comparison's sake, it is rare for me (with a few hundred awards between TMNF TMX and TMUF TMX) to have a >25% download-to-award conversion rate, usually as the number of downloads goes up the conversion rate goes down. Tracks with less than 10% conversion rate and fewer than 5 awards do eventually get deleted.
If you get a lot of downloads and no awards your track is simply not well received (wrong genre or bad). This is not an issue, because if you do get a lot of downloads it means a lot of people are following you, so you can just make a new/better/more conventional/more generic track and turn those downloads into awards next time round.
You should be worried if you get
no downloads at all and (therefore) no awards. These doldrums can be hard to get out of.
Last edited by Enai Siaion,